On October 14, THACO AUTO organized an event to showcase the powerful BMW X in Northeast Vietnam

On October 21, in Ho Chi Minh City, THACO AUTO and Peugeot celebrated 10 years of cooperation with the event "Legend to New Era." The event expressed gratitude to customers and marked the beginning of a new era for the Peugeot brand, with a new generation of products, a new identity, and the launch of the new-generation Peugeot 408, an SUV Coupe model that applies the new global Peugeot identity.

On October 13, in the Philippines, the THACO premium sleeper bus was launched at the 78th anniversary of Victory Liner Inc., one of the local biggest bus companies. The event was attended by the Sweden Ambassador to the Philippines, leaders of Volvo Buses (a member of Volvo Group), President of Victory Liner, and representatives of THACO AUTO.

On April 15 and 16, THACO AUTO organized the "Improving Professional Customer Service Skills" training for its senior and customer service staff at THACO AUTO offices.

From September 8, THACO AUTO organizes a series of car show and test drives for Kia, Mazda and Peugeot cars at Thiso Mall Sala with many interesting activities and valuable gifts.

To celebrate THACO Chu Lai's 20th anniversary, on September 10, the division organized its first Marathon Race.

To improve productivity, and technology content to optimize its production processes, THACO KIA employees have been strongly embracing development activities by continuously launching technical improvement initiatives and applying IT and digital transformation in production and business.

On August 10, at Nguyen Van Troi BMW Motorrad Showroom in HCM City, THACO AUTO organized the BMW Motorrad CE 04 Sales and Marketing Training Program for more than 20 sales department managers, team leaders and sales consultants at companies in provinces and cities across the country.

The conference was held on July 28, pointing out the business strategy and plans of the division during the last 6 months of 2023. Mr. Nguyen Quang Bao, THACO AUTO President attended the event and gave his guidelines.

On July 26-28, THACO AUTO cooperated with experts from BMW Group to organize the Initial Certification Training (ICT) for 21 team leaders and sales consultants of BMW and MINI brands.

On July 31, THACO AUTO and BMW inaugurated the first-ever Retail.Next showroom complex in Vietnam for BMW, MINI and BMW Motorrad brands in southern Binh Duong province. During the showroom grand opening, they also launched the BMW all-electric iX3 and i4.

On July 31, THACO AUTO and BMW inaugurated the first-ever Retail.Next showroom complex in Vietnam for BMW, MINI and BMW Motorrad brands in southern Binh Duong province. During the showroom grand opening, they also launched the BMW all-electric iX3 and i4.

In THACO AUTO's business strategy, in 2023, THACO Truck Plant is manufacturing the new generation THACO Frontier trucks, including TF220/TF230 light-duty trucks, TF420V/TF450V/TF480V vans. To improve production competence and satisfy product technical requirements, the factory's welding team has successfully designed and manufactured the welding lines for the two truck lineups.

On July 14 and 15, THACO AUTO organized the Business Plan Conference for the Third Quarter and Second Half of 2023 in Southern and Northern Vietnam. Attending the conference were leaders of THACO AUTO, sales departments, regional branches, executives, and potential leaders of companies in the two regions.

The training was for 40 employees who are managers and sales representatives in Northern Vietnam.

On July 8, THACO AUTO launched the New Mazda CX-5 at THACO Chu Lai Industrial Park, the event was themed around the message On to new heights.